Wine Tasting Poster Design for Wadebridge Wines

A wine tasting reimagined for 2020

When Wadebridge Wines were unable to hold their annual wine tasting in 2020, they needed a different way to bring the experience to their customers. We created a wine tasting poster design that could be sent through the post, giving people the chance to discover and order the wines from home.

The finished piece unfolded from A5 to A2 and featured 30 wines, each with its own tasting notes. An accompanying order form was included alongside the folded poster in a pale pink envelope, turning what might otherwise have been a simple mailer into something much more substantial.

Designed to be explored and kept

Photography played an important part in the design. The images were taken in our client’s home, using much-loved objects and special bottles of wine to give the piece a personal, characterful feel.

We colour-corrected and edited the photography, combining a structured grid on one side with a looser arrangement on the reverse. A muted colour palette and warm yellow illustrations brought everything together, creating a tasting guide that was useful at the time but also designed to be worth keeping.