A Long-Term Design Partnership with Wadebridge Wines

Helping an established brand evolve

Wadebridge Wines is a well-established independent wine merchant in the heart of Wadebridge, Cornwall. When they first came to us, they already had an identity their customers knew, so the challenge was not to reinvent the business but to develop the brand carefully and give it greater flexibility.

We refined the logo, created a distinctive family of hand-drawn illustrations and developed a visual language that could grow with the business. Since then, those elements have been used across everything from everyday printed material to event campaigns, signage, vehicle graphics and digital applications.

One identity, many different projects

Our work with Wadebridge Wines has continued to evolve over the years. Annual wine tastings have led to invitations, posters and promotional mailers, while their beer, cider, gin, rum and tequila festivals gave us opportunities to create individual event identities and large-scale promotional material.

More recent projects have included the illustrated 5 Decades anniversary campaign and bespoke artwork for the annual tasting at Trewornan Manor. Each project has its own character, but the underlying approach remains the same: keeping Wadebridge Wines recognisable while finding fresh ways for the brand to communicate.

A relationship that keeps moving

Working together over a long period means we know the brand well enough to build on what already exists rather than starting again with every new project. It has allowed the identity to develop naturally, with new illustration, colour, typography and applications added as the business has changed.

The result is a body of work covering branding, illustration, print, events, signage, vehicle graphics and web design, all connected by the same distinctive Wadebridge Wines personality.