Wadebridge Wines Logo Design & Brand Illustration

A sensitive refresh for an established brand

Wadebridge Wines is a well-established wine merchant in the heart of Wadebridge, Cornwall. They came to us for a logo design and brand refresh that would build on an identity already familiar to their customers, rather than replace it completely.

We retained the character of the original identity and reworked it into a more compact circular logo, taking its cue from a wine bottle seal. The result gave Wadebridge Wines a stronger, more flexible mark that could work comfortably across everything from small printed pieces to larger promotional material.

A flexible identity in use

The logo was only one part of the new identity. We also created a set of bespoke, hand-drawn illustrations based around wine bottles, glasses and other details, together with a flexible colour palette that could be adapted across different applications.

Those elements gave the brand plenty of room to change without losing its personality. The illustrations could work individually or as repeating patterns, while the logo and colours could be combined in different ways across business cards, promotional mailers and the many other pieces we have designed for Wadebridge Wines over the years.