Festival Print Design for Wadebridge Wines

Taking the festival identities into print

Wadebridge Wines ran a series of events celebrating gin, beer and cider, rum and tequila, each with its own distinctive identity. Once the branding was established, they needed a range of promotional material that could carry those designs out into Wadebridge and help build interest in each event.

Our festival print design translated the individual identities across A6 postcards, A4 posters and large outdoor banners. Bold colour, illustration and expressive typography helped make each festival immediately recognisable while keeping the whole series visually connected.

From postcards to outdoor banners

For the Gin Festival, the blue and green identity was adapted into double-sided A6 postcards, with the illustrated logo and botanical details on the front and clear event information on the reverse. The same visual language was then carried through to posters around the town.

Larger outdoor banners and promotional posters extended the approach across the other festivals too. Each format had a different job to do, from giving people the detail up close to catching attention from a distance, while remaining consistent with the festival branding.