Branding and logo design in Cornwall

A good identity should make your business recognisable and give everything you produce a clear sense of connection.

We create clear, distinctive logos and visual identities for new and established businesses in Cornwall and beyond. The work can begin with a focused logo commission or develop into a complete identity for signage, print, packaging, social media and the web.

Because we also provide print design, website design and bespoke illustration, we can put the identity to work ourselves and help it remain consistent as the business grows.

Talk to us about branding

A brand that works everywhere

Start with the idea

We begin by understanding the business, its audience and what the identity needs to communicate.

You may arrive with a clear direction or need help finding one. Either is a perfectly good place to begin.

Build the identity

The logo is developed alongside the colours, typography and supporting elements that give the brand its character.

Where needed, this can include illustration, patterns, icons and practical guidance for using everything consistently.

Put it to work

We consider where the identity will appear from the outset, so it works at different sizes and across real applications.

That might include a shopfront, vehicle, website, menu, brochure, uniform, packaging or social media.

A focused logo or a complete identity

Not every business needs the same amount of branding.

Some need a carefully considered logo and a practical set of files for everyday use. Others need a broader identity that brings together several parts of the business and provides a consistent foundation for future work.

We shape the project around what will be genuinely useful, while giving every commission the same care and attention to detail.

Branding work in practice

These two projects show how an identity can be shaped around very different businesses and then carried through into practical, recognisable applications.

Brand identity

Cocoa, Truro

Cocoa needed a softer, more grown-up identity that would retain the warmth and playfulness of its family-friendly coffee and play space.

We developed rounded lettering, a cocoa-inspired colour palette and a set of hand-drawn illustrations. The identity was then applied to the shopfront, social media, loyalty cards and a bespoke cup stamp.

View the Cocoa branding project

Business rebrand

Penrose Touring

Penrose Touring needed one clear identity to bring together its caravan sales, accessories and servicing.

We created an umbrella brand with distinct colours for each part of the business, then developed it across stationery, forecourt flags, signage, key rings and other customer-facing materials.

View the Penrose Touring branding project

What can a branding project include?

Logo design and alternative versions
Colour palettes and typography
Brand illustration, patterns and icons

Brand guidelines and practical artwork files
Stationery, signage and printed materials
Website and social media applications

The exact mix depends on the business, the budget and what needs to be produced. We will recommend a useful scope rather than adding elements simply to make the project larger.

Who do we work with?

We work with people starting new ventures, established businesses ready for a change and organisations that need several services or parts of a company brought under one identity.

Our clients include cafés, shops, visitor businesses, accommodation providers, construction companies and professional services. What matters is finding an identity that feels appropriate to the business rather than applying one particular Pickle style to everyone.

A clear, collaborative process

We begin with a conversation about the business, its audience and how the identity will be used. From there, we develop and present considered design directions, refine the chosen approach and prepare the finished artwork for the applications you need.

You will understand what is being created, what happens next and how to use the finished identity. If further design is needed, we can continue applying it across print and digital work as the business develops.

Discuss a branding project