Logo Design
Approaching Penrose Touring's branding, we looked at the idea of a journey, a road that could also be a wave. The separate circle element includes a sun setting, giving a holiday feel. The flowing imagery was then carried into the typography.
Business Card Design
The circular logo design we created for Penrose Touring was adapted to include text, which also worked as a separate element.
Business Card Design
Each business card uses a unique colour within the brand to highlight a different aspect of Penrose Touring's business: teal for caravans, turquoise for accessories and yellow for servicing.
Key Ring Design
With each caravan sale, customers receive a key ring. It was important that they fit the brand, and reflect the high quality of service and product Penrose are known for–but at an affordable price.
Penrose Touring
Penrose Touring are a well established Cornish company selling caravans and accessories, along with offering caravan servicing. We were asked to rebrand their well known firm to create one umbrella identity, with each sub brand clearly defined. Once their brand design was complete, we began applying the new look to stationery, signage, and merchandise. Located in Scorrier, Cornwall, we aimed to reflect the high standard of their service and the countryside location.
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