Penrose Touring Forecourt Flags

Brand design made to be seen on the move

Penrose Touring’s premises in Scorrier sit alongside passing traffic, so their external flags needed to do more than decorate the forecourt. They had to attract attention quickly, communicate the different services available and remain unmistakably part of the new Penrose identity.

We designed four flags using the colours and brand elements developed during the rebrand. Each promotes a different part of the business while working as part of the wider set.

Clear, colourful and consistent

The designs were created to fit Penrose’s existing flagpoles and to remain clear when viewed from the road. Strong colour blocks, simple messaging and the recognisable identity help the flags work from a distance without becoming visually busy.

It is another example of the brand moving successfully beyond the logo itself – from a small business card or key ring to something designed to catch the eye across a forecourt.