Penrose Touring Promotional Merchandise

Taking the brand beyond stationery

Once we had created the new identity for Penrose Touring, there were plenty of opportunities to carry it beyond the usual stationery and signage.

We designed branded caravan hitch covers using the individual identities developed for different areas of the business. It turns an otherwise purely practical item into another visible part of the Penrose brand.

A small detail for every caravan sale

Penrose also wanted a metal key ring to give to customers with each caravan they sold. It needed to feel substantial enough to reflect the quality of the business and its service, while remaining practical and affordable in quantity.

These smaller applications are a useful part of a wider identity. Whether somebody encounters the brand on a large forecourt sign or on the keys in their hand, the design should still feel recognisably Penrose.