Logo Design
Approaching Penrose Touring's branding, we looked at the idea of a journey, a road that could also be a wave. The separate circle element includes a sun setting, giving a holiday feel. The flowing imagery was then carried into the typography.
Logo Design
The three areas of our client's business can be represented as succinct circles, simply by colour or with their titles alongside. This flexibility allows for recognition and adaptability depending on the application.
Penrose Touring
Penrose Touring are located in Scorrier, Cornwall, they asked us to assist with their rebrand. The branding process included many different directions, consultations and sketches. Working with our clients we created a logo design with the aim of working well on diverse applications from their huge signage to pocket-sized key rings. We selected a colour palette to allow zoning within their premises, and considered how the brand might be used for different purposes.
Follow this link to see more examples of our logo design.
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