Welcome pack envelope design for Lovat Holiday Parks

Branded envelopes for a family of holiday parks

We originally developed a new welcome pack envelope for Sun Haven Holiday Park and Padstow Holiday Village, creating a simple design that could work alongside the wider Lovat identity while still feeling appropriate to each park.

After exploring several approaches, the design was kept deliberately restrained. A deep blue envelope and minimal white branding create a strong first impression, while the C5 format is practical for the printed information included in each guest welcome pack.

The approach has since been adapted for other Lovat locations. More recent versions, including Waxham Sands, combine the individual park identity with elements of the wider Lovat brand, allowing each location to retain its own character while still feeling part of the same family.

Keeping the design simple also makes it flexible. Colour, logos and park-specific details can change while the overall format remains consistent, helping Lovat build a recognisable collection of welcome materials across its different locations.