The Cocoa brand in place on the shop front in Truro, with a warm painted frontage and simple signage helping the café feel clear, welcoming and recognisable.
The main Cocoa logo uses soft, playful letterforms and a warm brown and pink palette, giving the brand a friendly feel without making it look too child-focused.
A set of hand-drawn brand illustrations created to bring character to the identity, from smiling cups and coffee jugs to playful drink-related details.
Social media graphics were designed to give Cocoa a consistent look online, combining relaxed photography with the new logo, colour palette and brand shapes.
The logo was also adapted for a custom cup stamp, giving takeaway cups a simple branded finish without needing fully printed cup stock.
A printed loyalty card gives the brand a practical everyday use, with simple stamp spaces, contact details and a friendly ‘enjoy a drink on us’ message.
The fuller Little Cocoa logo was created as an early phase of the project.
The rounded Cocoa logo mark gives the identity a simple flexible shape for signage, social media, stickers and printed details.
Cocoa, Truro
Brand Identity Design
Cocoa is a coffee and play space in Truro, offering a welcoming place for families while also appealing to adults looking for good coffee and a calm, friendly setting.
We worked with Laura to develop a softer, more grown-up brand identity while keeping the playful warmth that makes the business special. The new look uses rounded lettering, a warm cocoa-inspired colour palette and a set of simple hand-drawn illustrations to bring character across the brand.
The project included logo design, social media graphics, printed loyalty cards, cup stamp artwork and shop front branding, giving Cocoa a consistent identity across both the physical space and its online presence.
The result is a brand that feels friendly, practical and distinctive, with enough flexibility to work on signage, print, packaging, social posts and the small everyday details customers notice.
If you need branding for a café, shop or hospitality business, we’d be pleased to talk through the project.
You can also see more examples of our branding.
