The Big Five campaign for Lovat Holiday Parks

Wildlife illustration and family activity design

Lovat Holiday Parks launched The Big Five to help families discover the endangered wildlife found near its parks in Cornwall, the New Forest and Norfolk. We created a friendly, recognisable collection of animal illustrations for the campaign, giving each species a character that would appeal to children while remaining easy to identify.

The artwork was developed into a joined-up collection of visitor materials, including interactive A1 park maps, fold-out regional activity guides, medals, stickers, postcards and social media graphics. Each piece encouraged children to look more closely at local wildlife, record what they spotted and continue the activity during their stay.

The Adventurer’s Backpack displays brought the campaign into the parks themselves. Illustrated signs, maps, activity guides and reusable bags were arranged as practical borrowing stations, helping families collect the materials they needed before setting off.

Creating both the illustration and graphic design allowed us to keep the campaign consistent across very different formats, from small stickers and counters to large maps, signs and printed displays.