The Cornish Surfer Brand Development

Building on an Existing Identity

When we began working with The Cornish Surfer in 2019, Anouska already had a logo and a strong sense of the brand she wanted to build. Our role was not to replace that identity, but to help develop it into a flexible visual language that could work across an expanding range of products and materials.

Turning Ideas into a Visual Language

Early in the relationship, we developed the existing wave idea with the three stripes Anouska wanted and illustrated the surfer to complement it. These elements were then developed into patterns and adapted for textiles, ceramics, print and other applications.

One of the first major projects was the blanket, which progressed through concepts, samples and different colourways before becoming a key part of The Cornish Surfer range. It was an early example of how the developing identity could move successfully from graphic artwork to a finished product.

Expanding the Brand

As the homeware collection grew, The Cornish Surfer wanted to introduce a new direction that was not purely nautical. Working closely with Anouska, we illustrated a collection of leaves and explored how they could be developed into repeat patterns.

The chosen artwork became part of the Botanical Palm collection, broadening the visual language of the brand while still feeling consistent with the quality and character of the wider range.

An Ongoing Creative Collaboration

Much of the work is collaborative. Anouska often comes to us with a clear idea of what she wants to achieve, and we help refine it, resolve the practical design details and prepare artwork that works for different products, suppliers and formats.

Because we have worked with The Cornish Surfer for a number of years, we understand how the different elements of the identity fit together. That means the brand can continue to evolve without having to start again each time a new product or idea comes along.