Tourist Attraction Leaflet Design for Pencarrow House

Designed to be picked up

For Pencarrow’s 2026 season, we refreshed the tourist attraction leaflet used in tourist information centres and other leaflet displays across Cornwall. It had two jobs: to catch attention when only a small part of the cover might be visible, and to give visitors enough useful information to turn that first glance into a visit.

That physical setting shaped the design. In a tiered display, much of a DL leaflet can be hidden behind the row in front, so Pencarrow’s name and the ‘Free Garden Entry for Kids’ message were kept high on the cover. Photography of the house then gives people an immediate sense of the place without making the front feel crowded.

Useful after it leaves the rack

Once somebody picks it up, the leaflet has a different job. Inside, photography, opening information, prices and a map of the gardens are organised so that visitors can quickly understand what is on offer and plan their visit.

We also tested the cover in a simulated tourist leaflet rack before print. Seeing the design in context is a simple but useful check, showing whether the important information still works when neighbouring leaflets are competing for attention.

This is part of our wider print work for Pencarrow. Their Group Visit Leaflet has a different audience and purpose, but the same principle applies: the format, distribution and way the piece will be used should shape the design from the start.