Cornish Cottage Care is a new company who we have created a brand for. CCC provides housekeeping and maintenance in Cornwall for holiday homes to a really high standard. We wanted to communicate quality and attention to detail, local expertise and trustworthiness. We first started with a mood board, to get the feel of the brand. The main colour we chose was a rich deep blue for that association with the seaside, and we loved how crisp and fresh it was when paired with white.

Cornish Cottage Care branding

Cornish Cottage Care branding

The font curves in a friendly way, we used a modern serif font in capitols and illustrated a simple line drawing of a house and a heart.

Cornish Cottage Care branding

There were lots of different elements to this brand too. Complementary colours bring a fresh feel, we didn’t want the look to be too corporate. We wanted the new branding to feel exciting and have a lifestyle element. When creating our brand guidelines for our client we also looked at how the photography should be styled, tone of voice and placement of the logo.

Cornish Cottage Care branding

Cornish Cottage Care brandingWe also created the designs for Cornish Cottage Care’s vehicle livery. This was important as the maintenance members of the team would be out and about and this would provide ideal advertising. With blue vans to sign write onto, we kept the design simple, white and bold.

Cornish Cottage Care vehicle sign writing using the new brand Cornish Cottage Care vehicle livery

The wavy dotted lines are distinctive and to show the ‘care’ element of the brand we have a heart on the back!

Cornish Cottage Care advert design

 

Cornish Cottage Care flyer design

We also help the company with their print design, here are an advert and flyer we created using the new branding.

Signage design for Cornish Cottage Care

Simple signage helps show the way. The punchy blue with the crisp white are instantly recognisable.

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