It was important that the logo did not feel corporate, but instead emphasised the approachable and trustworthy nature of the business.

As part of the brand, we also expanded the logo through illustrations that included a house and a heart. These elements can be used separately and coupled with thick stripes, or dotted blue waves.

A way to ensure that the work we proceed matches the ethos of our clients is through a mood board, to set the tone for the application of the brand in the future.

Alongside the mood boards we also presented an array of images to indicate the kind of photographs they could use throughout their presentation.

We created a tiered selection of brand colours for our clients to use, maintaining consistency throughout their print and web presence.