Clever Typographic Packaging Design by Fable

I love this imaginative branding and packaging design for Chen Nguyen, they create pastries which are distributed throughout Vietnam and China.

Fable created their brand and used elements from their logo abstracted as basic shapes, the letters ‘n’ and ‘u’ arranged to represent three, slightly unfamiliar flavours of pastry. Make sure you take a look at the rest of the project here.