Vehicle Graphics Design for Wild & Free Cornish Campers

Adapting the brand to a classic VW

Wild & Free Cornish Campers is built around Pip, a classic VW campervan available for holidays and road trips around Cornwall. After creating the Wild & Free identity, we were asked to carry it onto the vehicle itself.

The challenge was to make the business recognisable without overwhelming the character of the van. Rather than simply placing the complete logo across every panel, we adapted individual elements to suit Pip’s shape, using the handwritten Wild & Free lettering in vibrant yellow against navy blue.

Keeping Pip at the centre of the design

The graphics were deliberately kept light enough to let the classic VW remain the main attraction. On the rear, where there was more room for practical information, we used the full logo alongside contact details and the playful invitation to ‘Hire me!’

Using different levels of branding around the vehicle allowed the graphics to do their job without making Pip feel like a conventional commercial van. The finished design carries the colour, handwriting and sense of fun from the wider Wild & Free identity while still allowing the vehicle’s original character to come through.