Gift Voucher Design for Wild & Free Cornish Campers

A little taste of the holiday to come

Wild & Free Cornish Campers wanted a gift voucher that would feel like part of the experience rather than simply a card showing its value. We developed the design from the identity we had already created for the business, combining their Cornwall photography with our hand lettering and illustrated details.

A postcard format felt particularly appropriate for a campervan holiday company. It has an immediate connection with travel and days away, while also making the voucher feel like something enjoyable to receive and keep.

Carrying the brand into print

The front uses strong photography and the hand-drawn lettering developed for Wild & Free, tying the voucher closely to the website and other printed material. On the reverse, we drew on the layout of the letterhead we had created previously and included the little campervan illustration also used on the website.

We printed the vouchers on a thick uncoated stock, giving them a tactile finish that suits the relaxed character of the brand and makes the finished piece feel more substantial than an ordinary promotional card.