This is the new logo we created for West Country Candy in 2015, but we were first approached in 2013 and asked to create a brand from scratch. The company sell confectionery all over this area of England so we designed a logo that helped them stand out. The round one colour logo is flexible and shows a tree, a little like a family tree, suggesting that all the companies they represent matter. The natural element makes the brand feel friendly and accessible.

Westcountry Candy previous logo

With the brand a refresh we went for a more hand finished look, a vibrant turquoise replaced the coral and a new more contemporary font.

Westcountry Candy Brochure Cover

This is the cover a brochure we designed, for which we introduced a brush-stroked stripe.

Westcountry Candy brochure spreads

Westcountry Candy Brochure back

When considering the design for the brochure we needed to create a format that would work for all the companies featured inside. We used the watercolour stripe as headers for the tables and let each brand have a separate colour for clarity.