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The Natural Flower Field Co.

Ecommerce Website Design & Visual Identity

The Natural Flower Field Co. is an independent flower grower in East Sussex, producing seasonal British flowers for bouquets, subscriptions, weddings, events and farewells. As the business developed, the website needed to bring these different services together in a way that felt clear, natural and personal.

We designed and developed an ecommerce website that gives each part of the business its own space while keeping everything part of the same identity. From browsing bouquets in the online shop to finding out about wedding or farewell flowers, the experience is simple and consistent throughout.

Developing an existing identity

A delicate botanical logo was already in place, so there was no need to reinvent the brand. Instead, we developed a fuller visual language around it, using a soft palette of warm cream and natural greens, elegant typography, botanical photography and subtle illustrated details.

Generous photography allows the colour, texture and variety of the flowers to lead the design. The same visual approach carries through the online shop and individual service pages, giving the business a more complete identity while retaining what already felt familiar.

Bringing the shop and services together

The online shop presents bouquets, DIY event buckets and subscription flowers clearly, with practical product information easy to find and plenty of space for the photography. Dedicated pages for weddings and farewell flowers balance useful information with carefully chosen imagery, helping potential customers understand each service before making an enquiry.

The website works across desktop, tablet and mobile and provides a flexible base for new products, seasonal content and services as the business develops. It is a good example of the way we often work: keeping what is already strong, bringing different parts of a business together and creating something that works visually as well as practically.