Port and Starboard have been our clients for years, now under new ownership we have the opportunity to create a new brand. Our clients wanted something contemporary and fresh, grounding the award winning restaurant to its Cornish context. We choose a bright and vibrant blue together with a rich navy and slate grey and set the logo in a circle.

Emma illustrated a fishing boat for the design as well as other elements for the menus and signs like anchors, fish and seagulls.

Port and Starboard A4 menus

Port and Starboard A4 menus

We set about designing menus, one for the restaurant, one for drinks and one for the set menu. Each has a two colour background using our fish illustration. The A4 menus are simply laid out with easy to read typography in the navy, light blue and grey palette with flourishes of illustration.

Port and Starboard fish and chips takeaway menus

Port and Starboard takeaway menus

We also created for our clients these takeaway menus in A4 folded to DL format. The brilliantly bright blue is definitely eye-catching and we bring the nautical with wave motifs. There is a map on the back and a watermark of the fish illustration on the inside.

Mockup of Port and Starboard Fish and Chips website by Pickle Design

View website

To complete the new brand created a new website allowing our clients to edit opening times, upload menus and update text.

Port and Starboard fish and chips website design

Using a mixture of textures and pictures for the backgrounds as well as Polaroid style inset pictures we created a fun and colourful website. We also carried over our illustrations of fish and used the sea pattern from the leaflet to tie everything in.

Port and Starboard fish and chips website design menu page

The menu page presents the pdfs in see-through white frames allowing the sea to scroll behind. We wanted to communicate the freshness of this restaurant, owned by farmers who care about the origin and quality of their food.