Little Jumps

Logo Design and Illustration

Little Jumps is a new part of Bounce Dance Academy, created especially for younger children. Having already worked with Rachel on the Bounce website, we were asked to develop a playful new logo that could have its own personality while still sitting naturally alongside the existing brand.

Rachel already had a clear idea of the colours and typography she liked, and had been exploring some initial concepts herself. We took those ideas as a starting point and developed a distinctive identity that felt unmistakably Little Jumps.

Emma began with pen and paper, sketching characters and exploring different ways to capture the energy and enjoyment of movement. As the ideas developed, the illustrations became simpler and more abstract, giving the characters plenty of personality while keeping the logo clear and versatile.

The finished design brings the characters together with soft, colourful typography to create an identity that feels cheerful, energetic and unmistakably aimed at the youngest dancers.