Jo and Co Home

Logo design for a Cornwall interiors and lifestyle brand

In 2022, Jo and Co Home, an interiors and lifestyle store at Hawksfield near Wadebridge, refreshed its visual identity. We were asked to create a new emblem that moved away from the ampersand used in the previous logo while retaining an elegant and recognisable feel.

Our solution connected the ‘J’ and ‘C’ through the circular form of the letter ‘O’, which appears in both parts of the name. The resulting mark was designed to remain clear and distinctive across print, packaging, social media and website artwork.

We developed the identity in several colour and layout variations, allowing the emblem to work as a standalone mark as well as alongside the full Jo and Co Home name.