This is Happy Bakers Box – they send all the ingredients you need to create mug cakes and other sweet treats in the post. We were tasked with designing the labels for their clever cake postcards. The idea being you could pick one of these letterbox friendly parcels from a tourist shop or order online, then just address it, stamp it and mail it to a friend!

The packaging Pickle Design created for Happy Bakers Box letterbox mug cakes

The labels have space to add the address you are sending it to and a little ‘from’ note. We illustrated each mug cake with a nod to the ingredients as well as using typography to inform and hint at the contents. The colour scheme was inspired by the contents of each box. As part of the project we designed a ‘large letter’ stamp and a little bee ‘from Cornwall’ sticker.

< Back to previous page